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The Behaviour-Led Engagement Engine
Turn everyday activity into retention, revenue and loyalty.
Active.AI connects real-world behaviour to real-time engagement.We help brands and membership organisations move from discount-led growth to behaviour-led growth.
Innovative Technology
Collaborative Approach
Active.AI exists to make behaviour the
missing signal in modern loyalty.
Active AI uses personalised nudges, goal-setting, and reward systems to motivate sustained behaviour change. Through gamified experiences like geo tagging, activity challenges, and social leaderboards, it taps into intrinsic and extrinsic motivators to help users move more, more often.
Whether used to evaluate programme impact or power population-level change, Active AI transforms monitoring into meaningful movement, turning insight into action.
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Who are we for
​Active AI helps organisations track, understand, and boost physical activity using real-time insights, AI-driven behaviour change triggers, and personalised experiences to drive sustainable impact.
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What do we offer
We offer a tiered approach from off-the-shelf to custom-branded native apps (iOS and Android), paired with a powerful analytics platform, designed to track physical activity behaviours and trends, boost engagement, and deliver measurable impact for organisations and businesses.
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Integration with leading wearables
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Tailored for Your Needs
Our mobile tracking apps and digital campaigns are designed by industry experts to cater to the unique needs of the 'activity' market and the requirements of your brand, business or organisation.
Trusted by Industry Leaders
Join the league of industry leaders who have achieved success with our mobile tracking app solutions.
About Active.AI
Led by Holly Woodford (Product), Mel Berry (Marketing), and Dave Brooks (Tech), our team combines decades of experience in digital engagement, behaviour change, and technology.
Since launching Her Spirit in 2018, we’ve supported over 40,000 women, helping 74% increase their physical activity and strength training.
Now, we're using that insight to power a next-generation digital health platform, helping brands and public organisations drive engagement and improve health outcomes.
Our mission: to harness smart tech and AI to build a more active, healthier world—faster.
